SUMMARY
Highly creative senior graphic designer and project manager with over 25 years of experience in creating, managing and implementing design solutions across various industries. Expertise in Adobe Suite, Figma, WordPress, video editing, corporate identity and project/client management.
Proud of leading a successful roll-out of a comprehensive UX and UI strategy for a retail eCommerce subscription-based platform that increased conversions by 40% and customer retention by 30%.
EXPERIENCE
Senior Graphic Designer/Project Manager
Dinner Twist
2019 - 2024, Perth, Australia
Graphic, Web and UI/UX from concept to design and output primarily collaborating with Sales and Marketing for web-based product interface for eCommerce retailer.
- Managed projects to improve user interface and experience for retail meal kit subscription service, resulting in increased user satisfaction by 25%.
- Led remote development team, managed external suppliers.
- Collaborated with a cross-functional team to implement user feedback effectively.
- Led the end-to-end process for multiple marketing campaigns, resulting in 40% increase in conversions and 30% increase in customer retention.
- Reported on budgets and cost effectiveness, as well as regular updates on status, milestones and deadlines.
Senior Graphic Designer(Owner/Manager)
Wellington House M&D
2015 - 2018, Melbourne, Australia
Creative services including websites, UI/UX, graphic design, packaging, video editing and branding for a wide range of clients, projects and campaigns.
- Developed a corporate identity package, which increased brand recognition by 30% for one client.
- Introduced fresh design concepts that led to a 15% increase in website traffic within three months for one client.
- Created visually compelling reports and presentations for high-profile clients.
- Initiated the redesign of multiple client websites, improving usability and visual appeal.
Senior Designer/Product Release Manager
PageUp
2007 - 2014, Melbourne, Australia/Atlanta USA
Established the conceptual and stylistic direction for SaaS HR technology company and provided direct input throughout the creative phase.
- Led a project to refresh and update the company’s branding, which was adopted company-wide and increased brand visibility by 40%.
- Collaborated with the marketing team on the creation of high-impact visuals to enhance marketing efforts.
- Ran user forums and provided regular reports and updates on budgets, operations and performance.
- Assisted with recruitment activities, including performance management, training and new employee orientation.
- Successfully managed design projects from concept through completion, increasing workflow efficiency by 20%.
EDUCATION
2012 - 2014
Diploma of Management
RMIT
Subjects included Budgets/Finance, Performance Management, Operational Planning, Continuous Improvement, Project Management, Managing Teams and Professional Development.
1994
Advanced Certificate in Corporate Video Production
NMIT
All aspects of video production for corporate use, including shooting and recording video and audio, studio management, composition, editing and scripting.
1993
Bachelor Arts Media Studies
LaTrobe University
English Literature, Media Studies, European History.
STRENGTHS
Strong Collaborator
Partnered with cross-functional teams to manage design solutions that are delivered on time and within budget.
Innovative Ideas
Consistent provider of innovative solutions that significantly improve processes and standards and ensure cost effectiveness.
Effective Communicator
Confident and articulate, empathetic listener with excellent interpersonal and presentation skills, and experience with C level clients and stakeholders.
SKILLS
Project Management | Adobe Suite | Client Management | Graphic Design | UI/UX | Branding | Communication | Budgets | Planning | Reporting | Leadership | Mentoring | Illustrator | Photoshop | InDesign | CMS | CRM | Asana